AI is Changing the Rules

AI is Changing the Rules

Are You Protecting What’s Yours?

Unregulated AI use can cost your business its most valuable assets. We help you secure, manage, and monetise your intellectual property in the age of AI.

Unregulated AI Use: A Growing Business Risk

Using AI without clear policies or legal oversight can put your company, academic institution, and leadership at risk. You might lose ownership of your intellectual property (IP) because outputs created with generative AI may not qualify for copyright or patent protection under current laws.

Without proper structuring, your innovations could become unprotectable or, even worse, belong to someone else.  

There’s also the risk of infringement liability, as AI tools can reproduce copyrighted, trademarked, or patented material without disclosure. If your business uses or commercialises such outputs, you could face claims of infringement.  

Additionally, using AI-generated content that contains inaccuracies, plagiarized work, or harmful biases can severely damage your credibility and trust with clients, customers, and the public. In an evolving legal landscape, jurisdictions are introducing AI-specific legislation, and failing to comply could result in fines, audits, and operational restrictions.  

For universities and research institutions, the unmonitored use of AI in coursework, thesis writing, or research can compromise academic integrity and IP originality.


Subscribe to our Newsletter

Common Questions

It depends on how the invention was created—and who contributed to it. AI-Generated vs AI-Assisted Inventions. AI-generated inventions (created autonomously by AI without human input) currently face legal hurdles in most jurisdictions. AI-assisted inventions (where a human guides the process and contributes meaningfully) can be patented. The human is listed as the inventor.

It can be legal—but only if you play by a few important rules. Let’s break it down: Yes, You Can Use AI Art Commercially. Many platforms allow commercial use of AI-generated art, especially if:

You’re not infringing on any copyrighted content or trademarks

You created the image yourself using a tool that grants commercial rights

You followed the platform’s Terms of Service

AI is Changing the Rules.